Our Sales Strategy is very much influenced by the changing needs of our customer base around Middle East and North Africa. In an ever demanding market place, customers require product quality that adhere to strict specifications and ‘just in time’ deliveries. As a result, we felt the need to have a presence in strategic countries around Middle East and North Africa to serve customers from local offices.

Experienced and trained to suit each individual countries’ needs and demands,we have the ability to attain and maintain the highest standards in sales, quality assurance and advice for all of the commodities traded.

We are specialized in the products we deal in. Suppliers are audited to ensure their factories’ standards are in accordance with the standards set by our customers.

We also advise our suppliers on hygiene requirements, quality assurance standards and appropriate technology to achieve the required standards. Armed with daily updates from around the world on crop conditions, world demand and supply, as well as forthcoming legislation, one of our most important role is to give impartial advice to our customers on the expected price movements in their individual markets.

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